Design thinking overlap of the tree core values:
Feasability; Desireability; Viability
Combined with
Durable, Beautifull and Usefull
Utilitas, Venustas and Firmitas
Design Methodology
At Mørch Design, our approach is deeply rooted in the synergy of design thinking and timeless architectural principles. We believe that great design emerges at the intersection of three fundamental core values:
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Feasibility – Ensuring that solutions are technically and practically achievable.
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Desirability – Creating solutions that resonate with users on an emotional and functional level.
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Viability – Developing sustainable and economically sound solutions that can thrive over time.
These principles are further enriched by the classical virtues of design, originally articulated by Vitruvius:
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Utilitas (Usefulness) – Every design should serve a purpose, addressing real needs effectively.
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Venustas (Beauty) – Aesthetics matter; design should inspire, delight, and create a meaningful connection.
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Firmitas (Durability) – Robust and resilient design ensures longevity and lasting impact.
The Intersection of Innovation
At the heart of our methodology lies the convergence of business, technology, and people—ensuring that our solutions are viable, feasible, and desirable. This interplay fosters three key types of innovation:
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Emotional Innovation – Designing experiences that forge strong emotional connections with users.
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Process Innovation – Streamlining and optimizing workflows to create efficient and scalable solutions.
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Functional Innovation – Developing products and systems that enhance usability and performance.
By integrating modern design thinking with these enduring values, we create products, spaces, and solutions that are not only innovative and functional but also timeless and sustainable. Our iterative approach oscillates between divergent and convergent thinking—expanding possibilities before refining and prototyping them into tangible outcomes.
